CUSTOMER

Your most unhappy customers are your greatest source of learning.

The Virgin brand works because it stands for one thing: the customer deserves better than what they are getting. That applies to airlines, phones, and space travel.

There is only one boss — the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Listen to customers and markets, not to Silicon Valley consensus.

The secret to business is to find out what your customer really needs and cut everything else.

The customer is the only boss. If you listen to them, they will tell you everything you need to know.

I've always believed that fashion should make you feel amazing, not just look amazing.