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Every Miro board is a marketing event. One person creates a board, invites 10 colleagues, and all 10 see the product for the first time. We went from 5 million users to 60 million in three years without a Super Bowl ad.
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Every Loom you send is a marketing impression. The viewer sees the product, thinks "I could use this," and signs up. We grew to 25 million users without a Super Bowl ad because the product markets itself.