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I'm not just making music — I'm building a world. Every album, every tour, every collab is a piece of that world.
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The rarest thing in this business is someone who sees where culture is going before it gets there.
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Nike came to me because I had a vision. Not because I was the biggest rapper. Because I had a specific vision.
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Houston raised me. That city is in everything I do. That's not marketing — it's real.
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I learn from every mistake. Astroworld the festival will be the hardest lesson I ever carry. But I will carry it.