“
Makeup should make you feel like you, but better. Not like a mask.
“
I started this company at 53. People thought that was mad. I thought it was exactly the right time.
“
The beauty industry has ignored women over 40 for decades. That is not a gap in the market. That is the market.
“
I built the audience before I built the product. That is the only reason the launch worked.
“
Authenticity is not a strategy. It is what happens when you stop pretending.