AUDIENCE

Hollywood told me my audience didn't matter. My audience told Hollywood it was wrong — with their wallets.

Your audience is your asset. Every product should be designed to serve them specifically.

Fox News exists because there was a large audience that was not being served by existing media. We serve that audience.

I built the audience before I built the product. That is the only reason the launch worked.

Your audience is your most valuable asset. Protect that trust with everything you have.