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There are 150 million people who wake up every morning and don't want to go to the office. We are going to save those people.

entrepreneurshipvision— Adam Neumann, WeWork co-founder, TechCrunch Disrupt 2017
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In the world I see, you're going to have a WeWork on every corner. We are here in order to change the world. Nothing less than that interests me.

ambitionhubris— Adam Neumann, interview with Forbes 2017
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The energy of We — greater than any one of us, but inside each of us.

brandingcorporate— WeWork S-1 filing opening line, August 2019
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I made decisions that were not in the best interest of the company. I own that.

accountabilityfailure— Adam Neumann, post-resignation statement 2019
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When you invest twelve minutes and the guy wants a billion, you're going to lose big or win big.

failureinvesting— Masayoshi Son on his WeWork investment decision, interview 2023
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WeWork was a real estate company that somehow convinced Silicon Valley it was a tech company. The S-1 was the moment the spell broke.

realitystartups— Scott Galloway, NYU professor, 2019