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ARCADIA

Netfigo Verdict
on Arcadia

A data platform that connects every energy account in America. Arcadia started by helping renters access clean energy (you can't put solar panels on a rented apartment). Then it pivoted to building the Plaid-of-energy — a universal API that connects to utility accounts and unlocks energy data. Now used by hundreds of companies building climate tech products. The pivot was genius. The original product was nice. The data platform could be worth billions.

Founded

2014

HQ

Washington DC, USA

Total Raised

$250 million

Founder

Kiran Bhatraju

Status

Private

THE ORIGIN STORY

Kiran Bhatraju was working in energy policy in Washington DC and realized that renters — who make up 36% of US households — were completely locked out of the clean energy transition. You can't put solar panels on a rented apartment.

In 2014, he founded Arcadia to connect renters with community solar projects. Users linked their utility accounts, and Arcadia applied solar credits to their bills.

But the real value turned out to be the utility account connections. Arcadia had built integrations with virtually every utility in America.

In 2020, they launched Arc — a data platform that lets any company connect to and read energy data from utility accounts (like Plaid for energy).

WHAT THEY ACTUALLY DO

Two revenue streams. 1) Community Solar — connecting consumers with local solar farms and earning a fee per enrollment.

2) Arc Platform — an energy data API that companies pay to access utility data (billing, usage, rates). Revenue comes from per-account fees and API usage.

The data platform is the higher-growth, higher-margin business.

THE PRODUCTS

Community Solar — connects consumers with local solar projects. Arc — energy data API connecting to 140+ utilities.

Smart Rates — analysis of utility rate plans. Energy Intelligence — building-level energy analytics for real estate and enterprise.

HOW THEY GREW

Utility integration as the moat. Building connections to 140+ utilities across America took years.

No competitor has matched Arcadia's coverage. Once companies build on the Arc API, switching is painful.

The community solar business provided cash flow while the data platform scaled.

THE HARD PART

Regulated utilities are slow and resistant to third-party data access. Each utility integration requires negotiation and technical work.

The community solar business has thin margins and regulatory complexity. Competition from UtilityAPI and others is emerging in the energy data space.

MONEY TRAIL

Seed

2016 · Led by Lori Beer

$4M raised

Series B

2019 · Led by Energize Ventures

$25M raised

Series E

2021 · Led by Tiger Global

$200M raised

WHO BACKED THEM

Tiger Global led the $200M Series E. Other investors include Energize Ventures, G2 Venture Partners, and Fifth Wall (real estate-focused VC).

The data platform attracted tech investors. The clean energy angle attracted climate investors.

Head-to-Head

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