LUNAR ENERGY

Kunal Girotra, who has a background in energy technology, founded Lunar Energy in 2020 with the thesis that home energy needs an integrated approach. Instead of buying solar panels from one company, a battery from another, and an inverter from a third, Lunar designed the entire system as a single product — solar, storage, and software working seamlessly together.

The company partnered with LG Energy Solution for battery technology, giving it access to world-class battery cells and manufacturing capability.

Hardware sales and software subscriptions. Lunar sells complete home energy systems through a network of certified installers.

Revenue comes from equipment sales and ongoing software subscriptions for energy management, monitoring, and optimization. The LG partnership reduces hardware costs through manufacturing scale.

Lunar System (integrated solar + battery). Lunar Battery (home energy storage).

Lunar Software (energy monitoring and optimization). Whole-home backup during outages.

Time-of-use optimization (use stored solar when electricity is expensive). Virtual power plant participation.

Installer network and LG partnership. Lunar grows by recruiting certified solar installers who sell and install the complete Lunar system.

The LG Energy Solution partnership provides manufacturing capability and brand credibility that a startup could not build alone. The company also targets markets with high electricity prices and strong solar incentives.

Competing against Tesla (Powerwall/Solar Roof) in a market where Tesla has massive brand recognition. Lunar needs to convince homeowners that an integrated system from a startup they have never heard of is better than a Tesla battery they have seen on every neighborhood Facebook group.

The solar installation market is also fragmented and relationship-driven.

Backed by LG Energy Solution (strategic partner and investor) and other investors. The $300 million raised includes both equity investment and the strategic partnership with LG.