Magic's whole pitch is a model that can hold 100 million tokens in its head at once. That is roughly 10 million lines of code, or 750 novels, in a single gulp. Founders Eric Steinberger and Sebastian De Ro think the road to a real AI software engineer runs through memory, not just raw cleverness. Eric Schmidt, Sequoia, and Atlassian bought that story for a $320 million round in 2024. The catch is that years and about $465 million in, Magic still has no product you can actually buy.
Founded
2022
HQ
San Francisco, USA
Total Raised
$465 million
Founder
Eric Steinberger and Sebastian De Ro
Status
Private
Website
magic.devTHE ORIGIN STORY
Eric Steinberger and Sebastian De Ro started Magic in 2022. Steinberger is an AI researcher who became convinced that the missing piece for a true AI software engineer was memory.
Chatbots forget what you told them a few thousand words ago. He wanted a model that could read your entire code base and remember all of it.
They raised a small seed in 2022, then a $23 million Series A in early 2023 led by Alphabet's growth fund CapitalG. From day one the pitch was not a chatbot.
It was an AI colleague that could handle real engineering work.
WHAT THEY ACTUALLY DO
Magic is building an AI that works like a software engineer, not a chatbot. The goal is a model you can hand a whole code base and a task, and it writes, reviews, and debugs like a teammate.
Their edge is memory. In 2024 they showed off LTM-2-mini, a model with a 100 million token context window.
To put that in perspective, that is about 10 million lines of code the model can look at in one shot, by far the biggest of any model at the time. The plan is to sell this as an AI coworker to companies that write a lot of software.
As of the 2024 rounds, the product was still not for sale.
THE PRODUCTS
The centerpiece is Magic's LTM, or Long-Term Memory, model family. In 2024 they unveiled LTM-2-mini, a model with a 100 million token context window, pitched as the key to an AI that can understand an entire code base at once.
The broader product is an AI software engineer, or coworker, that can write and change code across a whole project. The company also announced Magic-G4 and Magic-G5, two supercomputers built with Google Cloud and NVIDIA to train these models.
Much of it is still research rather than a shipping product.
HOW THEY GREW
Magic's strategy is research first, product later, which is both unusual and expensive. Instead of shipping an app and iterating in public, they raised huge sums to chase a technical breakthrough in model memory.
The headline move was the 100 million token context claim, which got the whole AI world talking. They also cut a deal with Google Cloud in 2024 to build two supercomputers, called Magic-G4 and Magic-G5, using NVIDIA chips, to train bigger models.
Star backers like Eric Schmidt served as validation. The bet is that if the tech is far enough ahead, the product and the customers follow.
THE HARD PART
Magic has raised close to half a billion dollars and, years in, still has no product the public can buy. That is the whole problem in one sentence.
A giant context window is a great demo, but rivals like Cursor, GitHub Copilot, and Cognition's Devin already have real users and revenue. Magic has to prove that more memory actually makes a smarter engineer, not just a bigger number on a slide.
And it has to do that while burning enormous sums on compute against competitors who are already shipping. The clock and the cash both keep running.
MONEY TRAIL
Series A
2023 · Led by CapitalG
$23M raised
Venture Round
2024 · Led by Nat Friedman and Daniel Gross
$117M raised
Venture Round
2024 · Led by Eric Schmidt
$320M raised
WHO BACKED THEM
Magic's backers are a murderers' row of AI insiders. It started with a seed round in 2022 and a $23 million Series A in early 2023 led by Alphabet's CapitalG.
Then in February 2024 came a $117 million round led by Nat Friedman and Daniel Gross, two of the most connected investors in AI. The blowout was August 2024.
Magic raised $320 million with checks from former Google CEO Eric Schmidt, CapitalG again, Atlassian, Jane Street, Sequoia, and Elad Gil. That pushed total funding to around $465 million, all for a company still building toward its first sellable product.
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