Howard Marks

Marks calls it second-level thinking. First-level thinking is: "This company has good prospects — I''ll buy the stock." Second-level thinking is: "This company has good prospects, but everyone already knows that.

The stock is priced for perfection. I''ll pass." Being right about fundamentals isn''t enough.

You also have to be right about what the market already knows and what the price already reflects.

His other major concept: risk is not volatility. Risk is the probability of permanent loss of capital.

A bond that drops 30% in price isn''t necessarily risky if the underlying company is sound and will pay the debt back. A bond that barely moves but is issued by a company about to default is extremely risky.

He thinks most investors confuse the two, constantly.

Farnoosh Torabi

Torabi is a practical, diversified, automation-focused investor. She believes in maxing out tax-advantaged accounts first (401k, Roth IRA), investing in low-cost index funds, and automating everything so investing isn't a decision you make each month.

She's not a stock picker and doesn't pretend to be. Her approach: the market will go up over time, so get in early, stay in, keep costs low, and don't try to time anything.

She's in the Bogle camp philosophically.

What makes her perspective different is her focus on the earning side. Most personal finance advice is about spending less and saving more.

Torabi argues that growing your income — through negotiation, side hustles, career moves — is a more powerful lever than cutting expenses. You can only cut so much.

There's no ceiling on what you can earn.

Howard Marks

His core ideas, from The Most Important Thing: understand market cycles — everything is cyclical, including investor sentiment, credit availability, and valuations. Recognise where you are in a cycle and position accordingly.

Control risk obsessively — not because you''re afraid, but because avoiding the big losses is the primary driver of long-term returns. Practice second-level thinking — don''t just ask what''s true, ask what''s already priced in.

And be patient. The best opportunities come during crises, when forced sellers are creating discounts that wouldn''t exist in calmer markets.

Farnoosh Torabi

Torabi's philosophy has three pillars. First: earn more.

She believes income growth is the most underrated financial strategy. Cutting lattes saves you $5 a day.

A salary negotiation can be worth $10,000 a year — compounding forever.

Second: automate and simplify. She doesn't want people thinking about money every day.

Set up the systems — automatic savings, automatic investing, automatic bill pay — and then spend your mental energy on earning more and living well.

Third: talk about money openly. She thinks financial secrecy — between partners, between friends, between parents and kids — is the biggest barrier to financial health.

Her podcast is built on this idea: hearing how real people handle money normalizes the conversation and makes everyone smarter.

Her most resonant principle: financial independence isn't about being rich. It's about having enough that no person, no job, and no situation has power over you.

Howard Marks

Marks is deeply conservative about the downside. His framework: focus on risk control, not return maximisation.

Superior long-term returns come from avoiding the big losses, not from hitting the biggest wins. This sounds obvious.

Almost no one actually practises it. He has written extensively about how human psychology — overconfidence in good times, panic in bad times — makes sustained risk control incredibly hard.

He''s comfortable in distressed situations that most investors find too ugly to look at. The apparent ugliness is where the value is.

Farnoosh Torabi

Moderate. She believes in taking appropriate risk for your age and goals — more aggressive when young, more conservative as you approach needing the money.

She's not afraid of the stock market but doesn't advocate for concentrated bets or speculative investments.

She stresses the importance of an emergency fund and having "go-to-hell money" — enough cash saved that you can walk away from a bad job, a bad relationship, or a bad situation without financial panic. She frames this as a safety net and a power tool.

Howard Marks

He lives in Los Angeles, where Oaktree is based. He is still active as co-chairman and still writing memos — he''s written over 100 since 1990.

He donates meaningfully to Penn and other academic institutions. He gives speeches at conferences and academic events.

He is considerably more understated than many hedge fund managers of comparable success — he''s interested in ideas, not attention. His son Andrew is a technology investor, and a long argument between the two of them about growth stocks became the basis of one of his best-known memos, Something of Value, in 2021.

Farnoosh Torabi

Torabi is thoughtful about spending. She talks about "spending audits" — periodically reviewing every subscription, recurring charge, and discretionary spend to make sure it still aligns with what you actually value.

She and her husband split finances in a way she's been open about: joint accounts for shared expenses (mortgage, kids, household), separate accounts for individual spending. No permission needed for personal purchases under a certain threshold.

She frames this as both financial and relationship advice.

She lives in the New York area with her family. She's not flashy about spending but she's also not a frugality absolutist — she believes in spending on things that bring genuine joy while cutting things that don't.

Howard Marks

2008–2009. When the financial crisis hit, high-yield bond markets froze.

Perfectly sound debt was trading at catastrophic discounts because panic selling created forced sellers. Oaktree, which had been raising a distressed debt fund precisely for this type of environment, deployed capital aggressively through the crisis.

Fund VI, raised in 2008, became one of the most successful distressed debt funds in history. The returns were exceptional because the panic-induced discounts were exceptional.

Marks had been writing about exactly this type of opportunity for years. When it arrived, he was ready for it.

Farnoosh Torabi

The So Money podcast is the biggest professional win. Over 1,500 episodes, consistently in the top personal finance charts, and it's given her a platform that reaches millions.

The podcast opened doors to corporate speaking, books, and media opportunities.

"When She Makes More" was a cultural win — it started a national conversation about breadwinner women and money dynamics in relationships. She was on every major talk show discussing it, and it positioned her as someone willing to tackle the uncomfortable money topics that other advisors avoid.

Howard Marks

By his own account, he''s avoided most of the disasters. His framework is explicitly designed to prevent catastrophic errors.

The closest thing to a meaningful mistake: being too early warning about the dot-com bubble — he published a memo in January 2000 laying out why tech valuations were unsustainable. He was right, but the bubble ran for another three months before collapsing.

Being early is expensive. He''s also honest that avoiding spectacular losses sometimes means missing spectacular gains — that''s the trade-off he''s consciously made.

Farnoosh Torabi

Torabi has been honest about her biggest regret: not negotiating her salary aggressively enough early in her career. As a journalist, she accepted what was offered because she felt grateful to have the job.

She later calculated how much that cost her over a decade of compounding raises and says the number is "depressing."

She uses this story constantly in her teaching — it's her most practical lesson. One conversation about your salary in your 20s can be worth hundreds of thousands of dollars over a career.

She now coaches women specifically on salary negotiation because she knows the cost of not doing it.

Howard Marks

Howard Marks grew up in Flushing, Queens. He studied finance at the Wharton School of the University of Pennsylvania and got his MBA from the University of Chicago Booth School of Business.

He started his career at Citibank, where he ran their bond department and later their convertible securities and high-yield debt portfolios. He moved to TCW Group in Los Angeles in 1985 to manage distressed debt and high-yield bonds.

In 1995, he co-founded Oaktree Capital Management with six colleagues from TCW. The idea: focus specifically on alternative and distressed investments — high-yield bonds, distressed debt, convertible securities, private credit.

Oaktree went public in 2012 and was acquired by Brookfield Asset Management in 2019 for $4.7 billion. Marks stayed on as co-chairman.

Through all of it — from 1990 to today — he was writing the memos.

Farnoosh Torabi

Farnoosh Torabi was born in Worcester, Massachusetts, to Iranian immigrant parents who came to the US with almost nothing. Her parents worked multiple jobs — her mother cleaned houses, her father worked in tech.

Money was tight but education was non-negotiable. She grew up watching her parents navigate the American financial system without a manual.

She went to Penn State, then got a master's from Columbia University's Graduate School of Journalism. She started her career as a financial journalist, writing for Money Magazine, TheStreet.com, and the New York Times.

She covered personal finance from the journalism side — not as an advisor, but as a reporter who could translate complicated money topics into stories people actually wanted to read.

Her first book, "You're So Money," came out in 2008 — right when the financial crisis was making everyone panic about money. The timing was either terrible or perfect depending on how you look at it.

The book was aimed at twenty-somethings trying to be financially savvy without giving up their lives.

Her breakout book was "When She Makes More" in 2014. It tackled the taboo topic of relationships where the woman is the primary breadwinner — the financial, emotional, and relationship dynamics that nobody in personal finance was talking about.

It got massive press attention because it said the quiet part out loud: traditional gender expectations around money are still wrecking relationships, even among progressive couples.

In 2015, she launched the "So Money" podcast. It's now past 1,500 episodes, featuring interviews with everyone from billionaires to regular people sharing their financial wins and disasters.

It consistently ranks in the top personal finance podcasts. The show's strength is range — one episode might feature a CEO, the next a single mom who paid off $100,000 in debt.

Howard Marks

Oaktree Capital Management, co-founded in 1995, manages roughly $170 billion across credit strategies. The firm specialises in high-yield bonds, distressed debt, senior loans, convertible securities, and real estate credit.

Distressed debt, in plain English, works like this: when a company gets into trouble, its bonds get cheap. If the company recovers — or even partially recovers — those bonds can multiply in value.

The skill is telling the difference between a company that''s temporarily distressed and one that''s actually going bankrupt. Marks has been making that call for 50 years.

Oaktree was acquired by Brookfield in 2019 for $4.7 billion — a reasonable indicator that the track record speaks for itself.

Farnoosh Torabi

So Money Media is her primary business — the podcast, newsletter, and associated content. The podcast has featured over 1,500 guests and has a dedicated audience.

She's a contributor to CNET and has written for or appeared on virtually every major financial media outlet — CNBC, CNN, NBC, Forbes, O Magazine, and more. Corporate speaking is a significant revenue stream.

She doesn't manage money or run a fund. Her business model is content, education, and corporate partnerships.

She's done branded content with major financial companies — always disclosed, and she's careful about maintaining editorial independence.

Howard Marks

Wharton School of the University of Pennsylvania, BS in Finance summa cum laude, Phi Beta Kappa, 1967. University of Chicago Booth School of Business, MBA, 1969.

He has said that Chicago — where the efficient market hypothesis was gospel — taught him exactly what the prevailing wisdom was, which made it easier to know when to disagree with it.

Farnoosh Torabi

Torabi has a bachelor's degree from Penn State and a master's in journalism from Columbia University. The journalism background is her edge — she approaches personal finance as a storyteller and investigator, not as a financial advisor.

She can take complex topics and make them compelling, which is why her podcast works where others don't.