DAN RASMUSSEN
Founding Verdad and trying to copy private-equity returns in the public stock market using data and cheap, small, levered stocks.
Dan Rasmussen looked at the private-equity industry and basically said the emperor has no clothes. His pitch is simple and a little cheeky. He wants to copy what KKR and Bain did in the 1980s, buying small, cheap, debt-heavy companies, but do it in the public market with a computer instead of locking up your money for ten years. He founded Verdad in 2014 while still at Stanford. He is also a New York Times bestselling author who wrote a history book at 26. This is not your typical quant.
Net Worth
Undisclosed
Nationality
American
Time Horizon
Long-Term
Risk Appetite
7 / 10
Fund
Verdad Advisers
CAREER & BACKGROUND
Rasmussen started at Bain Capital in private equity, then moved to the hedge fund Bridgewater Associates, the world's largest. Along the way he wrote American Uprising, a history of the largest slave revolt in US history, which became a New York Times bestseller in 2011.
He won Harvard's Thomas Temple Hoopes Prize for top undergraduate work, was a national medalist in rowing, and made the Forbes 30 Under 30 list. In 2014, while a graduate student at Stanford, he launched Verdad to pursue his idea of replicating private-equity returns in public markets.
In 2025 he published a second book, The Humble Investor, about the limits of forecasting.
COMPANIES & ROLES
Verdad Advisers, formerly Bain Capital and Bridgewater Associates
INVESTING STYLE & PHILOSOPHY
Rasmussen tries to copy the old private-equity playbook using public stocks and data. The engine starts with a universe of about 15,000 stocks in developed markets.
Every month Verdad's algorithm finds roughly 500 that are small, cheap and carrying real debt, then narrows to the 150 most attractive. In plain English, he buys tiny bargain companies with two or three turns of debt, the same profile that made 1980s buyout deals so profitable, but without the ten-year lockup or the sky-high fees.
He argues that value times leverage, applied to small companies, is where the returns actually come from.
THE PLAYBOOK
Risk Approach
Rasmussen deliberately owns small, cheap, levered companies, which are volatile and can get crushed in downturns. He accepts that bumpiness because he thinks it is exactly where long-run returns hide.
His counterweight is humility. He assumes his forecasts will often be wrong and builds portfolios that do not depend on getting the future right.
Money Habits
Rasmussen makes his money by being an open book, which is rare in a world of secretive funds. He writes a widely read weekly research letter, records a vlog, and published two books, turning his firm into a kind of think tank as much as an asset manager.
His pitch to clients is basically anti-fee. He argues private equity charges a fortune for returns you can get cheaper and more liquidly in public stocks.
The habit that defines him is intellectual honesty. He built an entire book, The Humble Investor, around the idea that he and everyone else will be wrong most of the time.
BIGGEST WIN
The bigger win is the argument itself. Rasmussen published research, some on SSRN, showing that historically private equity bought companies at roughly a 40 percent discount to public markets, and that about 60 percent of the industry's profits came from the cheapest quarter of deals.
That evidence became the foundation of Verdad and a widely cited critique of how modern buyout firms operate. He turned an academic insight into a real strategy and a real firm before he was 30.
BIGGEST MISTAKE
A small, cheap, levered value strategy is brutal to hold through the long stretches when value stocks lag growth, and Rasmussen's approach can trail badly in those periods. That is the built-in cost of his style, not a one-off blunder.
He is also making a bold bet that public markets can reliably mimic private equity, a claim plenty of investors dispute, and if he is early or wrong on a cycle, his levered small-caps are exactly the stocks that fall hardest.
FINANCIAL PHILOSOPHY
Rasmussen's whole philosophy is humility about forecasting. He argues markets are volatile because humans make big prediction errors, and that the investor's real edge is fundamentals over forecasts, humility over hubris, and tested rules over dogma.
He is deeply skeptical of today's private equity, which he says now buys small, expensive companies with lots of debt, the opposite of the cheap deals that built the industry. He would rather run a transparent, rules-based strategy in public markets than pay huge fees for an illiquid black box.
His advice, bluntly, is to be very wary of illiquid asset classes.
FAMILY & PERSONAL LIFE
Rasmussen keeps his personal and family life largely private. Publicly he is known through his firm, his books and his research writing rather than any details about his home life.
EDUCATION
Rasmussen graduated from Harvard, where he won the Thomas Temple Hoopes Prize for outstanding undergraduate work and was a national medalist in rowing. He later earned an MBA from Stanford, and it was there, as a student, that he actually launched Verdad.
Starting a hedge fund while still in business school is not the normal path.
BOOKS & RESOURCES
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QUOTES (3)
I wanna go do what Bain Capital, and KKR, and Blackstone did 20 years ago. Not what they're doing now, I don't like what they're doing now. I want to do what they used to do, and just copy it, because it worked.
What private equity is doing today is buying small, expensive companies with a lot of debt.
During crises, markets panic, and investor forecasts become too correlated in predicting worse to come. But the humble investor knows that these dire predictions are unlikely to come to pass, as unlikely as the fever dreams that characterize stock manias.
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