KYLIE JENNER

Born in 1997 in Los Angeles. Youngest daughter of Kris Jenner and Caitlyn Jenner.

Grew up on Keeping Up with the Kardashians, which premiered when she was 10. She had a massive following before she ever sold anything.

In 2015, at age 17, she launched Kylie Lip Kits — a lip liner and liquid lipstick combo. The first batch of 15,000 units sold out in under a minute.

She restocked. Sold out again.

And again. The demand was insane.

In 2016, she renamed the brand Kylie Cosmetics and expanded into full makeup lines. The company was run incredibly lean — Jenner outsourced manufacturing to Seed Beauty (now Colour Pop's parent), handled marketing entirely through her own social media, and ran the business with a skeleton crew of about 12 employees.

Revenue hit $360 million in the first 18 months. In November 2019, Coty acquired 51% of Kylie Cosmetics for $600 million, valuing the brand at $1.2 billion.

Forbes initially named Jenner the youngest self-made billionaire in 2019, then revised the estimate downward in 2020 after questioning the revenue figures.

The Coty partnership has been mixed — the beauty market shifted during COVID, and the brand has faced more competition from other celebrity beauty lines.

Kylie Cosmetics is the main brand — lip kits, makeup, skincare. She sold 51% to Coty for $600 million.

Kylie Skin was a skincare extension. She's also earned significant income from Keeping Up with the Kardashians, endorsement deals, and paid social media posts (she reportedly charges $1.8 million per Instagram post).

She has a clothing line, Khy, launched in 2023.

Social media leverage. Jenner doesn't think about investing in the traditional sense.

Her approach is: build a brand on social media, sell directly to followers, and monetize attention. She is the marketing channel.

Her 300+ million Instagram followers are the distribution network. The product just needs to be good enough — the audience is the moat.

Selling 51% of Kylie Cosmetics for $600 million in 2019. She was 21 years old.

She built a company with $360 million in revenue using 12 employees and her Instagram account. Even if the Forbes billionaire claim was inflated, walking away with $600 million in cash at 21 from a lip kit brand is extraordinary by any measure.

The Forbes controversy. In 2019, Forbes named Jenner the youngest self-made billionaire.

In 2020, they revised the valuation downward and accused the family of inflating revenue figures. The "self-made billionaire" title became a punchline — critics argued that someone born into the Kardashian-Jenner family with a massive platform is not "self-made" by any reasonable definition.

The PR hit was significant.

Your audience is your business. Jenner understands that in the social media era, attention is the most valuable currency.

She converts attention into product sales more efficiently than almost any other person alive. Her philosophy: own the audience, and you can sell them anything.

Daughter of Kris Jenner and Caitlyn Jenner. Half-sister of Kim, Kourtney, Khloé Kardashian.

Two children with Travis Scott. The most famous family in American pop culture.

Attended Sierra Canyon School and Laurel Springs School (homeschool program). No college degree.

Her education has been the Kardashian-Jenner media machine and learning business from her mother, Kris Jenner.

As an Amazon Associate, Netfigo earns from qualifying purchases. Book links above may be affiliate links.