ATTENTION

I paid $4.6 million to have lunch with Warren Buffett. People called me crazy. But 7 billion people talked about TRON that week. Best marketing spend of my life.

Attention is the most valuable currency in the world. If you can hold it, you can build anything.

My mom taught me that attention is the most valuable currency. I have 300 million followers. That's a lot of currency.

We are in a transition from capital scarcity to attention scarcity. That changes everything about how economies work.

Every action a user took gave Facebook a better understanding of that user, enabling the company to make tiny improvements in the user experience every day, which is to say it got better at manipulating the attention of users.