CARLOS-ALBERTO-SICUPIRA

Distribution is everything. The company that gets its product to the customer fastest and cheapest wins in the long run.

We learned everything at Banco Garantia. It was not a bank. It was a war school for capitalism.

The store is the classroom. You learn more in one day visiting stores than in a year reading spreadsheets.

Give equity to your best people and they will build the company for you. It is the cheapest and most powerful incentive ever invented.

Lojas Americanas taught me that execution beats strategy every single time. A mediocre strategy perfectly executed beats a perfect strategy poorly executed.