The mathematics of gambling are simple. The mathematics of building a sustainable business around gambling are considerably harder.

businessgamblingBet365 Company Document, 2012

I borrowed the money, I built the platform, I wrote the odds. It was not a team effort in the beginning. It was just work.

entrepreneurshiphard-workSunday Times Profile, 2019

We built Bet365 in Stoke because that is where we are from. I do not see any reason to be anywhere else.

entrepreneurshipidentityStoke-on-Trent Economic Forum, 2015

Going public would mean answering to people who do not understand what we are building. That is not a trade I want to make.

controlipoFinancial Times Interview, 2021

In-play betting was the product the market was waiting for. We just got there first and built it properly.

first-moverinnovationBet365 20th Anniversary Statement, 2021