I have played in Russia, Turkey, and Spain in the off-season for twenty years. That is not a travel story. That is the economic reality of women's basketball.
People say the WNBA is a passion project. No. The NBA is a passion project too — it just gets paid like a business. Women's sport generates value. Pay for the value.
Five championships. Four Olympic golds. I am the all-time scorer in WNBA history. Now tell me again why this league is not worth investing in.
The best investment in sports right now is women's sport. The talent is elite. The fans are loyal. The media rights are still cheap. That combination does not last.
I chose UConn because Geno Auriemma builds champions — on the court and in life. Every investment I make now I judge by the same standard: does this build something that lasts?