EMILY WEISS

Beauty should enhance who you are, not cover up who you are.

I started a blog. The blog built an audience. The audience became customers. The customers became a community.

Every person is an influencer. Glossier was built on that belief before the word 'influencer' existed.

We spent zero dollars on traditional advertising and built a $200 million brand. The product was the marketing.

Stepping down as CEO was the hardest decision of my life. Sometimes the best thing for the company isn't you.

Boy Brow became a cult product because we listened to what women actually wanted, not what the industry told them to want.