LISTENING

Shut up and listen to your customers. They'll tell you everything you need to know.

Boy Brow became a cult product because we listened to what women actually wanted, not what the industry told them to want.

The customer is the only boss. If you listen to them, they will tell you everything you need to know.

The ability to listen, because the market is always telling you something, the competitors are telling you something.

The entrepreneur has to have the ability to listen to what the market is saying, adapt and make changes.