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Uber came to Southeast Asia with the Silicon Valley playbook. We came with local knowledge. Local knowledge won.

competitionlocalization— Tan Hooi Ling, Grab co-founder, conference 2019
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We didn't win our Harvard business plan competition. The judges said the idea wouldn't work. We built it anyway and Uber surrendered the entire region.

competitionentrepreneurship— Anthony Tan, Grab CEO, interview 2019
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In Southeast Asia, the motorbike is the car. If your ride-sharing app doesn't work for motorbikes, you don't understand the market.

localizationmarket— Anthony Tan on why Grab beat Uber in SE Asia, 2018
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Seventy percent of adults in our region don't have a bank account. We're not just a ride-hailing app — we're financial infrastructure for 700 million people.

financial-inclusionfintech— Anthony Tan on GrabFin, 2022
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When Uber handed us their Southeast Asian business, it wasn't generosity. They were bleeding $700 million a year in the region and we weren't stopping.

businesscompetition— Industry analysis of Grab-Uber deal, 2018
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We want to be the everyday everything app for Southeast Asia. One app, from morning coffee to evening savings deposit.

ambitionsuper-app— Anthony Tan, Grab investor day 2023