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Uber came to Southeast Asia with the Silicon Valley playbook. We came with local knowledge. Local knowledge won.
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In Southeast Asia, the motorbike is the car. If your ride-sharing app doesn't work for motorbikes, you don't understand the market.
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In Indonesia, there are over 70 different payment methods. Credit cards are maybe 5 percent of transactions. If you only accept Visa and Mastercard, you have already lost 95 percent of the market.