All Quotes

# localization4 quotes

LOCALIZATION

Uber came to Southeast Asia with the Silicon Valley playbook. We came with local knowledge. Local knowledge won.

competitionlocalizationTan Hooi Ling, Grab co-founder, conference 2019

In Southeast Asia, the motorbike is the car. If your ride-sharing app doesn't work for motorbikes, you don't understand the market.

localizationmarketAnthony Tan on why Grab beat Uber in SE Asia, 2018

In Indonesia, there are over 70 different payment methods. Credit cards are maybe 5 percent of transactions. If you only accept Visa and Mastercard, you have already lost 95 percent of the market.

indonesialocalizationTechCrunch Interview, 2022

Baidu was not about copying Google. It was about understanding China.