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COVID made every Indian student an online learner overnight. When it ended, half of them went back to physical coaching. We had to adapt.
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We pivoted from textbook rentals to digital homework help. Now we are pivoting again to AI tutoring. The companies that survive are the ones that keep pivoting.
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The market changed. We didn't change enough with it. That's the honest answer.
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Markets change. If your process does not change with them, you are managing yesterday's money.