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Atlassian bought us because every Jira ticket, every Confluence page, and every Trello card could be better with a 2-minute video attached to it. We are not replacing their products — we are making them better.
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We started Atlassian on $10,000 of credit card debt. We never really planned to raise VC money — it just became a habit.
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We started Atlassian because we wanted to work together. We had no idea what we were building. We just knew we wanted to build something.
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Not taking VC money forced us to build a business model that actually worked. We couldn't hide behind fundraising rounds.
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After 22 years, the time is right for new leadership. Atlassian is ready for the next chapter.