BRANDING

I'm not Mr. Wonderful because I'm nice. I'm Mr. Wonderful because I tell you the truth.

The energy of We — greater than any one of us, but inside each of us.

We put a giant pink mustache on every car. People thought we were insane. But nobody forgot us.

I spent my whole career in advertising watching brands spend millions to be 5% funnier than their competitor. I thought, what if we just made the funniest brand in the world and put water in it?

We named our flavors Severed Lime and Mango Chainsaw because if you're going to sell flavored water, you might as well have fun with it. Every other brand in the category takes itself way too seriously.

People said you can't build a billion-dollar brand on comedy. Turns out you absolutely can if the comedy is consistent, the product is real, and you never break character.