COMMUNITY

The wealth gap is real. The stock market is one of the few tools available to close it at the individual level. You have to use it.

I go into barbershops and talk about the stock market. That is where the conversation needs to happen — not in boardrooms.

SAFU.

Community is the killer app. Not features. Not technology. Just people who want to be around other people.

Imagine a place where you can belong to a school club, a gaming group, a worldwide art community, or just a handful of friends.

We went from Funko Pops to Pokémon to sports cards to sneakers to fashion. Each community pulls in the next one. Collectors collect more than one thing.

We trained 500,000 developers for free through UiPath Academy before most of them even worked at companies that paid us. That's how you build a market.

Our fastest-growing referral channel is one founder texting another: "just use Drata, it saved us three months." Word of mouth in the startup ecosystem is everything.

The give-to-get model was the key. You want to read reviews? Write one first. Every reader becomes a contributor. The content creates itself.

We didn't invent online reviews. We made reviewing a social activity. Yelp Elite events, reviewer profiles, "useful" and "funny" votes — we turned complaining about restaurants into a hobby.