CONTENT

If you give away your secrets, the people who would steal them were never going to buy anyway. The people who buy want you to implement the secrets for them.

Content is king, but distribution is queen. And she wears the pants.

Give away everything you know for free. Then sell the implementation.

Post on LinkedIn every single day. Share value. Build your audience. My personal brand built a $100M company with zero ad spend.

We spend a fraction of what Coke spends on marketing and get more engagement per dollar because our content is actually entertaining. Nobody shares a Dasani ad. People share our stuff because it makes them laugh.