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The average man doesn't wish to be told that it is a bull or bear market. What he desires is to be told specifically which particular stock to buy or sell.
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A man always has two reasons for doing anything: a good reason and the real reason.
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The internet changes the form of entertainment, but human nature stays the same. People want to play, to compete, to connect.
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eBay was built on the idea that people are basically good. Give them the tools and they'll do the right thing.