IOT

We sold Meraki to Cisco for a billion dollars. Then we looked at the physical world and realized it was still operating completely blind. That was the next problem.

A trucking company with 500 vehicles had no idea where half of them were at any given time. That is not a technology problem. That is an information vacuum.

The physical operations economy is bigger than the digital economy. But it has a fraction of the software spend. That gap is our entire opportunity.

We went from zero to a $20 billion market cap by putting sensors on things that move. It sounds simple because the best ideas always do.

Every vehicle, every piece of equipment, every facility — they all generate data. Most companies are ignoring 99% of it. We capture it all.