Making commerce easy for everyone — that was the idea from day one. Small businesses shouldn't need a finance department to take a credit card.
Small business owners didn't choose to become tax experts. They chose to open a bakery or a law firm. We handle the payroll so they can focus on what they actually care about.
Every small business owner either loves Yelp or wants to burn it to the ground. There's no middle ground. That kind of emotional reaction means we actually matter.
A candle maker in Portland can now sell to a gift shop in Vermont without ever meeting them, without a sales team, and without worrying about getting paid. That was impossible five years ago.
We were four Square employees who saw small businesses struggle every day. The retailers had no good way to find products. The brands had no good way to find retailers. We just connected the dots.