I bought fake Jordans on eBay. Paid $300 for counterfeits. That experience made me so angry that I built an entire company to make sure it never happened to anyone else.
We merged with Flight Club. A digital-first marketplace merging with the most legendary physical sneaker consignment store in the world. Online meets offline. That was the power move.
A pair of Air Jordan 1 OGs can sell for $5,000. A fake pair sells for $200. The price gap between real and fake is so large that authentication isn't just a feature — it's the entire value proposition.
I built a stock market for sneakers. Literally. Bid, ask, price history, market cap — all the mechanics of a stock exchange, but for Jordans. People thought it was a joke until we hit $1 billion in GMV.
A pair of Travis Scott Air Jordan 1s sold for $2,000 on StockX. Retail was $175. We didn't create that demand. We just made it transparent. Before StockX, that same pair sold for $2,000 on Instagram — with zero buyer protection.