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We didn't build NBA Top Shot for crypto people. We built it for sports fans. If you have to explain what a blockchain is before someone can use your product, you've already lost.
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We let people buy NFTs with a credit card and a regular email login. No MetaMask, no seed phrases, no gas fees. That one decision brought more new people into crypto than any whitepaper ever written.
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When Reddit put millions of users on Polygon for NFT avatars, most of them had no idea they were using a blockchain. That's the goal — crypto so seamless that people don't even know it's there.
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It's not an easy experience. Part of that is what makes it fun, though.