“
Our fastest-growing referral channel is one founder texting another: "just use Drata, it saved us three months." Word of mouth in the startup ecosystem is everything.
“
One million sales reps use our platform. Each of them tells three colleagues. Word of mouth in sales is the most powerful GTM strategy that exists.
“
The best marketing we ever did was making a product good enough that people told their friends about it. We didn't need a Super Bowl ad. We needed great joggers.