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SaaS vendors have pricing data from thousands of deals. Buyers have pricing data from one — their own. We fix that imbalance.

businessnegotiation— David Campbell, Tropic CEO, interview 2023
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The average company overpays for software by 23%. Not because they're dumb — because they don't know what fair market price looks like. Now they do.

dataprocurement— Tropic company messaging, 2024
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We're the only tool your CFO will thank you for buying. Every other tool adds to the budget. We reduce it.

financesales— Tropic sales positioning, 2023
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Every contract that flows through our platform makes our benchmarks smarter. We get better at negotiating every day because our data grows every day.

competitive-advantagedata— David Campbell on Tropic's data moat, 2023
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CFOs don't want another dashboard. They want someone to call Salesforce and get the price down. We do both — the data AND the actual negotiation.

executionproduct— David Campbell, podcast 2024
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In a recession, every company needs to cut software costs. In a boom, every company is buying more software and overpaying. We win in both markets.

businessmarket— Tropic investor pitch, 2023