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FarmVille reached 83 million monthly players in months. No game in history had grown that fast.
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At our peak, one in five Facebook users was playing a Zynga game. Then Facebook changed one setting.
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We proved that people would spend real money on virtual cows. That insight created a $200 billion industry.
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Building your business on someone else's platform is playing with fire. We got burned.
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$12.7 billion exit to Take-Two. Not bad for a company everyone wrote off in 2015.