POST MALONE

Post Malone is the heavily tattooed, genre-blending rapper from Grapevine, Texas who has generated over 70 billion streams since his breakout in 2016 — making him one of the most-streamed artists in Spotify history. His real name is Austin Richard Post.

He blends rap, pop, rock, and country in a way that infuriates genre purists and sells hundreds of millions of records simultaneously. "Congratulations," "Rockstar," "Sunflower," "Circles" — each one crossed 1 billion streams.

He has collaborated with Ozzy Osbourne, Swae Lee, Halsey, and Ty Dolla $ign. But the business that defines his post-music identity is Maison No.

9, the rosé wine label he co-founded in 2019 that sold out its first 50,000-bottle run in 10 minutes. He is also a serious investor in gaming, having participated in funding rounds for gaming companies, and is one of the most prominent celebrity Pokémon card collectors in the world — he live-streamed opening Pokémon packs to millions of viewers.

Maison No. 9 (co-founder — rosé wine brand, sold out 50,000 bottles in 10 minutes at launch), Bud Light Seltzer partnership, various gaming company investments, Pokémon card collection and media events (genuine collecting hobby turned into viral content), touring and music catalog (estimated 70B+ streams, enormous royalty base)

Post Malone's investment approach is personal authenticity — Maison No. 9 works because he genuinely loves wine, not because someone told him it would be profitable.

His Pokémon collecting became a media event because it is real enthusiasm, not performance. He makes investments that he cares about personally, and the credibility that comes from genuine passion translates into consumer trust.

Maison No. 9 selling out 50,000 bottles in ten minutes at launch was one of the cleanest celebrity product launches in recent memory.

It proved there was real demand, generated real press, and established the brand immediately. The wine has since expanded into multiple markets.

His early real estate purchases in Utah — including a significant compound — involved some public controversy and neighbor disputes over construction. Not a financial disaster, but a headache.

He talks about doing things he loves before doing things for money — Maison No. 9 is the purest expression of that.

He loved wine, he built a brand. He loves Pokémon, he collects publicly and generates content from it.

The money follows the genuine interest.

In a long-term relationship with his fiancée (kept private). Has a daughter named Daisy born in 2022.

His social media persona is approachable and self-deprecating about his fame.

Attended Grapevine High School in Texas. Briefly attended Tarrant County College before dropping out to pursue music.

As an Amazon Associate, Netfigo earns from qualifying purchases. Book links above may be affiliate links.