
SACHIN TENDULKAR
The greatest cricket batsman in history, with 100 international centuries, who built a diverse business portfolio spanning restaurants, sports teams, and venture capital.
Sachin Tendulkar scored 100 international centuries across a 24-year career — a record that may never be broken. India essentially stopped functioning every time he batted. He retired as the most-capped player in cricket history, then quietly became one of India's most active celebrity investors, backing over 20 startups and owning a piece of everything from a cricket team to a restaurant chain to a virtual reality company. The God of Cricket learned that compounding works off the field too.
Net Worth
$170 million
Nationality
Indian
Time Horizon
Long-Term
Risk Appetite
3 / 10
CAREER & BACKGROUND
Born in Mumbai in 1973. Started playing cricket at age 11.
Made his international debut for India at age 16 against Pakistan in 1989 — facing a bowling attack that had just been intimidating grown men. Over the next 24 years, Tendulkar became the highest run-scorer in international cricket history: 34,357 runs across Tests and ODIs, 100 international centuries (the next best is 71), and 200 Test matches.
He carried the weight of a billion expectations for over two decades. When Tendulkar batted, India's GDP reportedly dropped because people stopped working to watch.
He finally won the Cricket World Cup with India in 2011, at age 37, completing the one missing achievement in his career.
After retiring in 2013, Tendulkar transitioned into business. He became a Rajya Sabha member (India's upper house of parliament).
He invested in multiple startups through his investment firm, co-owned the Mumbai Indians (the most successful IPL franchise), opened a chain of restaurants called Tendulkar's, and became a brand ambassador for dozens of companies.
COMPANIES & ROLES
Co-owner of the Mumbai Indians (IPL). Co-owner of Bengaluru Blasters (ISL football).
Founder of Sachin Tendulkar's restaurant chain. Investor in over 20 startups including Smaaash Entertainment (sports-entertainment), Universal Sportsbiz (sports merchandising), and S Drive (EV technology).
Brand ambassador for BMW India, Luminous, and others. Career cricket earnings estimated at $50+ million in match fees plus $100+ million in endorsements.
INVESTING STYLE & PHILOSOPHY
Conservative and diversified. Tendulkar invests across sectors — food, sports, technology, real estate — but always takes minority stakes and works with experienced operating partners.
He is not a speculative investor. He picks businesses he understands and brands he can add value to with his name.
THE PLAYBOOK
Risk Approach
Low. Tendulkar is one of the most risk-averse athlete-investors in the world.
His investments are diversified, his stakes are minority positions, and he has never made a single bet-the-farm move. The discipline that let him bat for 24 years without burning out applies to his money management.
Money Habits
Lives in Mumbai in a sea-facing apartment in the Bandra neighborhood. Known for being modest compared to other Indian celebrities of his stature.
Drives a BMW (he is a brand ambassador) and a Ferrari 360 Modena — one of his few indulgences. Not known for flashy spending.
Tips well. Shows up to his restaurant in person.
BIGGEST WIN
The Mumbai Indians investment. As co-owner, Tendulkar helped build the most successful franchise in IPL history — five titles and the highest brand value in Indian cricket.
The franchise's value has grown from around $100 million at inception to over $1.3 billion, making it one of the most profitable sports investments in Asia.
BIGGEST MISTAKE
Smaaash Entertainment. Tendulkar invested in this sports-entertainment chain that combined gaming, cricket simulators, and dining.
The company expanded aggressively, burned through cash, and struggled badly during COVID-19. It went through insolvency proceedings in 2020.
Not a catastrophic loss for Tendulkar's overall portfolio, but a reminder that celebrity names cannot save a weak business model.
FINANCIAL PHILOSOPHY
Patience and consistency win. Tendulkar played cricket the way Warren Buffett buys stocks — show up every day, do not try to hit every ball for six, and let the runs accumulate over decades.
His financial philosophy is the same: invest steadily, diversify, and let compounding do the heavy lifting.
FAMILY & PERSONAL LIFE
Married to Anjali Tendulkar (née Mehta) since 1995. She is a pediatrician who gave up her practice to support his career.
Two children: Sara and Arjun. Arjun plays professional cricket for the Mumbai Indians — following in his father's footsteps.
The family is extremely close and private by Indian celebrity standards.
EDUCATION
No formal university degree. Started playing international cricket at 16 and dedicated his entire youth to the sport.
Received the Bharat Ratna, India's highest civilian honor, in 2014 — the youngest person ever to receive it.
BOOKS & RESOURCES
His autobiography covering the 24-year career and the weight of a billion expectations
And Anita Bhogle — an Indian business book using cricket metaphors that Tendulkar has endorsed
Mindset by Carol Dweck
The growth mindset framework that mirrors his approach to continuous improvement
As an Amazon Associate, Netfigo earns from qualifying purchases. Book links above may be affiliate links.
QUOTES (5)
I invest in people first, ideas second. A great team with a good idea will beat a weak team with a great idea every time.
100 centuries took me 24 years. Good things compound. There are no shortcuts in cricket or in wealth creation.
I played cricket the same way I invest — with patience. You don't need to hit every ball for a six. Singles add up.
Carrying the expectations of a billion people teaches you pressure management better than any MBA ever could.
Retirement doesn't mean stopping. It means redirecting the same energy into new innings.
NETFIGO SCORE
Proprietary 5-dimension investor rating
Risk Appetite
Contrarian Index
Track Record
Accessibility
Time Horizon
Related Profiles
Investors
AB de Villiers
AB de Villiers followed Tendulkar's model of leveraging cricket fame into long-term business building
Deepinder Goyal
Indian sports and business figures
MS Dhoni
Dhoni succeeded Tendulkar as India's most bankable cricketer and investor-athlete
Virat Kohli
Indian cricket legends and investors
Head-to-Head
Compare Sachin Tendulkar vs another investor.