SIMONE BILES

Simone Biles has 37 World and Olympic medals — more than any gymnast in history. Seven skills in gymnastics' Code of Points bear her name.

She is simply the most decorated gymnastics competitor who has ever lived. At the 2020 Tokyo Olympics she withdrew from multiple events to protect her mental health — a decision that split the sporting world instantly.

Half the commentary called it brave. Half called it a betrayal.

She was right. The brand she built from that moment of authentic vulnerability is more powerful and more durable than any gold medal could have created.

She then signed with Athleta (Gap's athletic brand) over Nike, specifically citing values alignment on mental health and women's equity. She has invested in mental health apps and community gym access programs, and has testified before Congress about the Larry Nassar abuse scandal in one of the most powerful athlete statements ever delivered to a government body.

Simone Biles Gymnastics — Founded. Athleta (Gap) — Brand partner (signed 2021, chose over Nike).

Various mental health and wellness investments. Congressional testimony on USA Gymnastics abuse scandal

Mission-aligned, values-first investing. Biles chooses partners based on alignment with mental health and women's equity — even when it means less money.

The Athleta decision demonstrated this publicly. She is building a brand and investment portfolio that will be valuable precisely because of the authentic choices that money could not have bought.

The Athleta deal. By choosing Athleta over Nike explicitly because of values alignment on mental health and women's sport, Biles sent a signal that attracted exactly the brands, investors, and audiences aligned with her mission.

The authenticity created a sustainable niche that a generic Nike deal would not have.

The years of abuse within USA Gymnastics — she and other gymnasts were victimized by team doctor Larry Nassar over many years. This was a profound personal failure of the institutions that were supposed to protect her.

It was not her mistake, but it shaped everything that came after.

Protect your body and your mind before any contract. If a deal asks you to compromise either, the money is wrong regardless of the number.

Married to NFL safety Jonathan Owens since 2023.

Home-educated during competitive gymnastics training. Some community college coursework.

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