
VENUS WILLIAMS
Tennis champion turned serial entrepreneur with ventures in fashion, design, and venture investing
Seven Grand Slam singles titles, four Olympic gold medals, and somehow also found time to earn a business degree, launch an interior design firm, an activewear line, and a venture fund. Venus was breaking barriers in tennis while building businesses on the side — and she did it without a fraction of the endorsement money that male athletes receive.
Net Worth
$95 Million
Nationality
American
Time Horizon
Long-Term
Risk Appetite
6 / 10
CAREER & BACKGROUND
Won seven Grand Slam singles titles and 14 Grand Slam doubles titles (with sister Serena). Four Olympic gold medals.
Was ranked World No. 1 three times.
Career prize money of over $42 million. Campaigned successfully for equal prize money at Wimbledon — her advocacy in 2007 led to Wimbledon offering equal pay to men and women for the first time.
Founded V Starr Interiors, a commercial and residential interior design firm, in 2002. Launched EleVen by Venus Williams, an activewear brand.
Co-founded Happy Viking, a plant-based protein brand. Active venture investor — has invested in over 15 startups including Daily Harvest, Elysium Health, and Reinvest24.
Invested in Angel City FC, the NWSL team in Los Angeles. Earned her business degree from Indiana University East in 2015 while still playing professional tennis.
COMPANIES & ROLES
V Starr Interiors (founder), EleVen by Venus Williams (founder), Happy Viking (co-founder), Angel City FC (investor)
INVESTING STYLE & PHILOSOPHY
Purpose-driven diversification. Venus spreads her investments across industries she's passionate about — wellness, design, women's sports, and plant-based nutrition.
She's not chasing maximum returns. She's building a portfolio that reflects her values.
Her angel investments focus on health, wellness, and female-founded companies. She's also a genuine operator — V Starr Interiors has designed projects for hotels and residential complexes.
THE PLAYBOOK
Risk Approach
Moderate. Venus takes on multiple ventures but keeps each bet manageable.
The interior design firm is a real operating business, not a vanity project. The activewear line competes in a crowded market but benefits from her personal brand.
The venture investments are small angel checks. She doesn't bet the farm on any single venture.
Money Habits
Lives in Palm Beach Gardens, Florida. Known for elegant style and measured public persona.
Diagnosed with Sjogren's syndrome in 2011 — an autoimmune disease that causes fatigue and joint pain — which she managed while continuing to play professional tennis. Follows a plant-based diet (which inspired Happy Viking).
Invests time mentoring young women entrepreneurs.
BIGGEST WIN
The equal pay campaign at Wimbledon. While not a financial investment, Venus's advocacy directly changed the economics of women's tennis — and set a precedent for equal pay in professional sports globally.
In business, V Starr Interiors has become a legitimate firm with real commercial projects, proving she's more than a famous name.
BIGGEST MISTAKE
The activewear space is brutally competitive. EleVen by Venus Williams hasn't broken through to the level of Fabletics or Alo Yoga despite her brand recognition.
The plant-based market also hit headwinds — Happy Viking faces competition from established protein brands with bigger marketing budgets.
FINANCIAL PHILOSOPHY
Build businesses that outlast your athletic career. Venus started her companies while still competing because she understood that sports careers end.
Her philosophy: invest in what you know (wellness, fitness, design), hire experts, and build for the long term. She's pragmatic about celebrity limitations — "my name opens doors, but the product has to keep them open."
FAMILY & PERSONAL LIFE
Sister of Serena Williams. Raised in Compton, California, by Richard Williams, whose unconventional coaching methods were depicted in the film "King Richard." Never married.
Has been in relationships but keeps personal life very private.
EDUCATION
Indiana University East (BAS in Business Administration, 2015). Completed her degree online while competing on the WTA tour — took over a decade to finish while traveling the world for tournaments.
BOOKS & RESOURCES
Her book on how sports excellence translates to business success
The equal pay fight Venus continued at Wimbledon. King Richard by the Williams family — the memoir behind the Oscar-winning film about their unconventional upbringing
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QUOTES (6)
Equal pay at Wimbledon wasn't given. It was fought for. Everything worthwhile is.
Sjogren's syndrome could have ended my career. Instead, it made me rethink everything about health and wellness.
I started my companies while still playing because I knew sports careers end. Build now.
NETFIGO SCORE
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Head-to-Head
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