ACHARYA BALKRISHNA

Ayurveda is not alternative medicine. It is the original medicine. Everything else is the alternative.

India doesn’t need to import toothpaste. We have neem trees. We have turmeric. We have 5,000 years of knowledge.

A monk owning a company confuses people. But someone has to commercialize India’s ancient knowledge. Why not us?

Multinationals have marketing budgets. We have Ramdev’s yoga camps. Guess which one reaches more Indians.

We made mistakes expanding too fast into too many categories. A toothpaste company doesn’t need to sell jeans.