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Instagram is fake. Everyone knows it. We built BeReal because we wanted to see what our friends actually look like at 2pm on a Tuesday.
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The two-minute timer forces authenticity. You cannot plan, pose, or filter. That constraint is the entire product.
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We went from zero to #1 in the App Store in 20 countries. Then usage dropped. That is what happens when your entire product is one moment per day.
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Voodoo acquired us for $500 million. Some say it was a bailout. I say it was a bet on the authenticity format having a future.
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Every social app promises authenticity. We actually enforced it with a timer, dual camera, and no filters. The difference between promising and delivering.