DAVID BECKHAM

Your name is your most valuable asset. Protect it obsessively and monetize it strategically.

Messi changed everything. One signing turned a struggling franchise into the most valuable team in MLS.

Football taught me that success comes from preparation, not talent alone.

I'd rather do fewer, bigger deals with premium brands than flood the market.

The $25 million option clause in my Galaxy contract might be the best deal I ever made.

I signed that MLS contract because I saw what Miami could become, not what it was.