I studied 10,000 YouTube videos before I made one that worked. Most people give up at 10.

Make 100 videos and get better every single time. If you quit before 100, you weren't serious.

Every dollar spent on content is an investment, not an expense.

Attention is the most valuable currency in the world. If you can hold it, you can build anything.

I reinvest everything. I haven't taken a salary. Every penny goes back into making better videos.

The algorithm doesn't care about your feelings. It cares about watch time.