DESIGN

Every piece of software we build is an opinion about how people should work.

Keep the product simple. If your grandmother can't use it, you've failed.

We want to make software that feels like a craft, not a factory.

The best tools disappear. You don't think about the tool — you think about the work.

Design is a team sport. The old model of a designer working alone in a downloaded app and then emailing a PNG was broken from day one.

The future of design is empowering everyone to design. Not making designers more powerful — making everyone a designer.

Our vehicle weighs 1,200 pounds and goes 25 miles per hour. If something goes wrong, you get a dented fender, not a funeral.

ADP was founded in 1949. Their software looks like it. We were founded in 2011 and we build for people who expect software to actually be pleasant to use.

Our customer wants one outfit that works from the gym to the office to dinner. That's not laziness — that's how people actually live. We design for real life, not Instagram.