FOOTBALL

I didn't buy Chelsea to make money. I bought it because I love football and I wanted to build the best club in the world.

Football is not an investment. I knew that before I bought Tottenham. It is a passion. There is a difference, and you must be clear about which one you are doing.

Football is an emotional business. You can't run it like retail. I learned that at Newcastle — painfully, slowly, and expensively.

Football gave me everything. Business is how I protect it for the next generation.

European football's future belongs to the clubs that invest. Standing still is not an option at the top level.

Football needs a new model. The current system cannot sustain itself financially for the clubs that bear the highest costs and generate the most value.

We are not just a football club. We are a global entertainment brand that happens to play football.