I have been working on self-driving cars since 2004. This is not a fad for me. This is my life's work.
Invest in what matters to you, because you'll work harder for companies whose mission you care about.
I race under a pseudonym because I want to experience cars the way customers do — with emotion.
I was in law school using Shopify to sell T-shirts. I loved the product so much I called Tobi and said I have to work here.
I still skate every day at 55. That's not marketing. That's who I am. The brand works because it's real.
I don't want to stop racing. I want to race until I physically can't anymore.
I wanted wine that I'd actually enjoy drinking — not a label with my face on it. There's a big difference.
The Pokémon stuff is not content. It's my actual hobby. I've been collecting since I was a kid.
Find something you're passionate about and stay tremendously interested in it.