IDENTITY

Snapchat is not social media. Social media is about performing for an audience. Snapchat is about talking to your friends.

We're not a social network. We're a discovery engine. People don't come to Pinterest to see what their friends are doing. They come to find what they want to do next.

I studied Marxist philosophy under Habermas in Frankfurt. Now I build tools for the Pentagon. Life is full of plot twists.

We're not a therapy company. We're a business infrastructure company for therapists. The distinction matters because we're not competing with therapists — we're serving them.