SPORTS

We don't just sell jerseys. We own the entire chain — the league license, the manufacturing, the website, the delivery. Nobody else in sports has that. Nobody.

When a player gets traded, we can have a jersey with the new team on sale within minutes. Traditional retail takes months. Minutes versus months. That's the business.

Jay-Z, Meek Mill, and I throw a Super Bowl party every year. People think it's just a party. It's actually the most efficient networking event in sports business. Every deal I've done in five years started at that party.

We're going into sports betting, trading cards, and ticketing. People say we're spreading too thin. I say we're the only company that has a direct relationship with every fan. That's the platform.

The NBA used Oura rings to detect COVID before players showed symptoms. Temperature spikes at 3 AM — three days before a positive test. That moment put us on the map.

I bought the Dolphins for $1.1 billion and people said I overpaid. The franchise is now worth over $6 billion. Real estate taught me to buy assets that appreciate. An NFL team is just real estate with a scoreboard.