Indoor cycling was millions of people staring at walls. We turned it into a multiplayer game where you actually get fit. The concept sounds crazy until you try it.
When the UCI recognized virtual cycling as an official sport, that was the moment. We went from toy to legitimate athletic competition.
I worked at Blizzard making World of Warcraft. The principles are the same: create a world people want to come back to every day. Except on Zwift, you burn calories.
Five million people have logged into Zwift. That's more than the population of New Zealand. And they're all exercising. A gaming company that makes people healthier.
Our biggest competitor isn't Peloton or TrainerRoad. It's good weather. When the sun is shining, people ride outside. We'll never beat sunshine.