In March 2020, we went from hiring mode to war mode. We onboarded 300,000 shoppers in 30 days. I didn't sleep for a week.
Advertising at the moment of purchase intent is the most valuable real estate in marketing. We own that moment for groceries.
I failed at 20 startups before Instacart. The secret is that each failure taught me what not to build. Instacart was the first thing I actually needed myself.
I ordered a six-pack of beer through the app and delivered it to the YC partner's house during my application. Sometimes the demo IS the pitch.
Grocery delivery isn't about convenience. It's about giving people back the most precious thing they have — their time.
We work with grocers, not against them. Amazon wants to replace your grocery store. We want to make your grocery store better.