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I built Postman as a side project to scratch my own itch. It went viral because every developer had the same itch.
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30 million developers use Postman. That happened with almost zero marketing spend. The product was the marketing.
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The hardest part of building a developer tool company is converting free users into paying teams.
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I started coding in Bangalore because I loved building things. Postman exists because I couldn't stop building.
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Every great developer tool starts by making one thing 10x easier. For us, that was testing APIs.