STEFAN-PERSSON

Fashion should be democratic. Everyone deserves to look good, not just people who can afford designer prices.

Speed kills the competition. If you can get from sketch to store in two weeks, nobody can copy you fast enough.

Land is the one thing they are not making more of.

We sell clothes. We do not sell stories about clothes. The price tag is the story.

My father taught me that the customer's wallet is not bottomless. Respect it.